The Team

Our approach at The Yates Network is to work as partners with our clients to integrate communications with business goals, to communicate key messages, to maximize opportunities for visibility across key audiences and, ultimately, to increase value.  In order to provide this strategic, results-driven approach we deploy our client teams with extensive access to senior professionals that is unique to other communications firms:

• Day-to-day account management is provided by a senior counselor from the core team of the Yates Network who has approximately 20 years of experience.  This provides our clients with constant access to someone who brings senior-level industry knowledge and the ability to add value to a range of business issue and develop ‘real time’ communications initiatives with high impact.
• Each account team includes more than one senior professional, so that every client has the benefit of strategic thinking and brainstorming on an ongoing basis by multiple senior communications experts.  Unlike other firms, we do not have client teams with hierarchical skill levels, but rather, we have a high performance team that includes only senior professionals. 
• Front-line team members are highly experienced, so that any contacts to media or other audiences on behalf of the client are made by communications professionals with more than 15 years of experience who understand how to communicate about biotech and how to communicate with reporters or other external audiences.
• Our senior team is supported by four other seasoned professionals who play roles in media outreaches, ongoing media opportunities, media analysis, media monitoring, client planning, and other aspects of running a smooth client-focused business.  Our aim is not to be the largest agency, but rather to be a specialty firm with the scale to provide exceptional communications programs that deliver high impact and high value for a select group of biotech companies.